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Insights
Things worth knowing before you build.
Practical writing on the decisions that determine whether a website works, covering performance, search visibility and the trade-offs nobody explains up front.
Latest writing
Technical SEO
Why your website may be invisible to ChatGPT
Most AI crawlers don’t run JavaScript. If your site paints its content client-side, generative engines see an empty page.
10 min read
Web development
The real cost of page builders
Page builders make the first week faster and every week afterwards slower. Here’s the trade you’re actually making.
7 min read
Strategy
Five things to fix before you redesign
A redesign is the most expensive way to solve problems that often aren’t design problems at all.
6 min read
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Tell us what you’re trying to build. We’ll tell you honestly whether we’re the right studio for it.